Turning B2B Prospects into Customers – Industry Leading Panelists
Top Tips for Converting Business Prospects into Customers
Date: Thursday, April 12, 2012
Time: 11:30am – 2pm
Place: The Four Seasons Hotel
Student Member: $35
Executives from 3 of BC’s top 5 Software companies will be on hand to discuss the challenge of turning B2B prospects into customers. Executives from SAP, Absolute Software and Sage will talk through the objectives, tactics and results seen in their marketing and sales campaigns as they look to gain and keep the attention of an increasingly challenging audience to reach. From demand generation campaigns to customer advisory boards to an increased focus on creating customer advocates, the panel will explore various direct and indirect methods to reach new customers as well as leverage existing ones.
Each Panelist will walk you through their story before a moderated panel will dive deeper into the specific challenges facing B2B sales and marketing in all industries.
Achim Klor, President of SterlingKlor Communications will be moderating a panel of experts consisting of:
- Nancy Harris – Vice President and General Manager, Sage Simply Accounting
- Stephen Midgley – Vice President, Global Marketing – Absolute Software
- Christine Mykota – Director, Business Analytics Marketing – SAP
To register Click Here